Every guest, camper, parent, donor and staff member has an impression of your ministry. What if you could analyze each interaction they have with your organization and use data to strategically maximize each of those moments? Through the process of “journey mapping,” you can plan out optimal experiences for each person who comes in contact with your ministry. Join Director of Marketing Dan Steele and Director of Guest Experiences John Zeigenfuse from River Valley Ranch as they share how to build a journey map and make every interaction with your ministry an excellent experience.