Increasing Sustainability through Monthly Giving

Originally broadcasted: October 7, 2020
Speaker: Scott Shaw

A vibrant monthly giving program is essential to the long-term health and stability of your organization. When champions give monthly, they’re saying, “We are with you! We are partners in our shared calling.” Monthly recurring donors have an 85-95% retention rate, compared to the average donor retention rate of 45%. This Mission Increase/CCCA workshop will walk you through setting up or reinvigorating your own monthly giving program.

Scott Shaw will explore best practices and share a simple process for building and growing your monthly giving program. You’ll learn how to build a framework for your monthly giving program, identify and invite the best prospects for monthly giving, develop a process for retaining monthly givers through ongoing care and communication, and how to create content that inspires action.

This workshop is for executive directors, development or communications staff, board members, and anyone involved in communicating with your champions and partners.