Your brand is bigger than a logo — it’s what you communicate, what your audience experiences and what the broader market perceives. In this practical Excellence in Training Webinar, marketing consultant Jacob Eckeberger will help you reboot your marketing by looking at your brand messaging and how you incorporate that message into your strategies. As you learn a process that you can utilize right away and revisit whenever you need a marketing boost, this webinar will also help you:

• Unpack a plug-and-play framework that helps center your messaging around the needs of your audience.
• Identify the best ways to put your refined messaging to work for your brand.
• Learn from practical examples of how to activate your messaging to grow your reach.